Effective Date: April 30, 2026
Last Updated: May 04, 2026
Welcome to SG Travel Goods! We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains in detail how we collect, use, disclose, transfer, and store your information when you visit our website at www.sgtravelgoods.com, use our services, make a purchase, or interact with us.
By accessing our site and using our services, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our website or services.
- Information We Collect
We collect information to provide better services to all our users and customers. The types of information we gather include:
A. Information You Provide Directly:
Account Information: When you create an account on our website, you provide us with personal details such as your name, email address, and a password you create.
Purchase and Checkout Information: When you place an order, we collect your shipping address, billing address (if different), phone number, payment information (processed securely by our payment gateways; we do not store full credit card numbers on our servers), and details of the products you purchase (e.g., Collapsible Cups, Leather Dopp Kit, Passport Holders, etc.).
Contact Information: When you contact us via email (e.g., moonwander@sgtravelgoods.com), phone (+65 91828211), or through our website’s contact form, you provide your name, email address, subject, and the content of your message.
Marketing Preferences: If you subscribe to our newsletter or marketing communications, we collect your email address.
Reviews and Feedback: If you write a product review or provide other feedback, we collect the content of your submission and may associate it with your profile.
B. Information Collected Automatically:
Device and Log Information: When you visit our site, we automatically collect information about your device and how you interact with our site. This includes your IP address, browser type, operating system, referral URLs, device identifiers, and other diagnostic data.
Usage Information: We collect information about the pages you view, the links you click, products you view or add to your cart, time spent on pages, and other actions you take on the site.
Location Information: We may derive an approximate location (e.g., city or country) from your IP address to provide region-specific information, such as currency or estimated shipping costs.
C. Information From Third Parties:
We may receive information about you from third parties, such as:
Payment Processors: They provide us with a confirmation of your payment and basic transaction details (e.g., last 4 digits of your card, transaction ID).
Social Media Platforms: If you interact with us on social media or use social features on our site (e.g., logging in via a social account), we may receive profile information consistent with your settings on that platform.
Analytics Providers and Advertising Partners: We work with services like Google Analytics to understand our website traffic and marketing effectiveness.
- How We Use Your Information
We use the information we collect for various business purposes, including:
To Fulfill Your Orders: To process and ship your purchases, send order and shipping confirmations, and provide customer support. This includes using your shipping address (26 Chia Ping Rd, Singapore 619977 is our business address, used for returns/correspondence; your order will be shipped to the address you provide) and phone number (+65 91828211 may be used for order-related queries).
To Manage Your Account: To create and manage your personal account, verify your identity, and allow you to view your order history and save preferences.
To Communicate With You: To respond to your inquiries via email or phone, send important administrative messages (e.g., policy changes, security alerts), and, with your consent, send marketing communications about new products (like our latest Travel Toiletry Bags or Passport Holders), promotions, and news from SG Travel Goods.
To Improve Our Services: To analyze website usage trends, monitor the effectiveness of our marketing campaigns, conduct research, and improve the design, functionality, and product offerings of our website. For example, understanding which products like the “Compact Travel Toiletry Bag for Women” or “Luxury Leather Passport Holder” are most viewed helps us curate better collections.
For Security and Fraud Prevention: To detect, investigate, and prevent activities that may be illegal or violate our Terms of Service, and to protect the rights and safety of SG Travel Goods, our customers, and others.
- Legal Basis for Processing (for EU/UK users)
For individuals located in the European Economic Area (EEA) or the United Kingdom (UK), our processing of your personal data is based on the following legal grounds:
Performance of a Contract: Processing necessary to fulfill your order (e.g., shipping).
Consent: For sending marketing emails and using certain non-essential cookies. You can withdraw consent at any time.
Legitimate Interests: For website security, analytics to improve our site, fraud prevention, and direct marketing (where permitted by law).
Legal Obligation: To comply with applicable laws, such as tax or accounting regulations.
- Sharing and Disclosure of Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
Service Providers: We share data with trusted third parties who assist us in operating our website, conducting our business, and serving you. This includes payment processors, shipping carriers (like DHL, FedEx, or SingPost), email delivery services, data analytics providers, and IT infrastructure companies. These parties are contractually obligated to use your data only as directed by us and to keep it confidential.
Legal Requirements: We may disclose your information if required by law, such as to comply with a subpoena, court order, or similar legal process, or to protect the rights, property, or safety of SG Travel Goods, our users, or the public.
Business Transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as a business asset.
With Your Consent: We will share your personal information with third parties when you have given us explicit consent to do so.
- Cookies and Similar Technologies
We use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content and ads.
What are Cookies? Cookies are small data files stored on your device.
Types of Cookies We Use:
Essential/Necessary Cookies: Required for the site to function (e.g., shopping cart functionality, login sessions).
Performance/Analytics Cookies: Help us understand how visitors interact with the website (e.g., Google Analytics).
Functionality Cookies: Allow the website to remember choices you make (e.g., language preference, region).
Targeting/Advertising Cookies: Used to deliver ads relevant to you and measure ad campaign effectiveness.
Your Choices: You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more detailed information, please see our separate Cookie Policy.
- Data Security and Retention
Security Measures: We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption, and we work with secure payment gateways. However, no method of transmission over the Internet or electronic storage is 100% secure.
Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (e.g., for tax, accounting, or legal obligations). For example, order information is typically kept for 7 years to comply with financial regulations. Marketing data is retained as long as you remain subscribed. - Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal data. These may include:
Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request correction of inaccurate or incomplete data.
Right to Erasure (Right to be Forgotten): You can request deletion of your personal data under certain conditions.
Right to Restrict Processing: You can request that we limit the processing of your data.
Right to Data Portability: You can request to receive your data in a structured, machine-readable format.
Right to Object: You can object to processing based on our legitimate interests, including direct marketing.
Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link at the bottom of any email, or by contacting us directly.
Managing Your Account: You can update your account information by logging into your account on our website.
To exercise any of these rights, please contact us using the details in Section 12.
- International Data Transfers
SG Travel Goods is based in Singapore. Your information may be transferred to and processed in countries other than your own, including Singapore and countries where our service providers operate. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by relevant authorities, to protect your data during such transfers. - Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms, payment gateways). This Privacy Policy applies only to our website. We are not responsible for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policies of any site you visit. - Children’s Privacy
Our website and services are not intended for individuals under the age of 16 (“Children”). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us. We will take steps to delete such information from our servers. - Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other reasons. We will notify you of any material changes by posting the new policy on this page with an updated “Effective Date.” We encourage you to review this policy periodically for any changes. - Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us:
SG Travel Goods
Website: www.sgtravelgoods.com
Contact Email: moonwander@sgtravelgoods.com
Contact Phone: +65 91828211
Business/Mailing Address: 26 Chia Ping Rd, Singapore 619977